Meet the Team

There’s no substitute for experience when it comes to building thriving communities where people can live, work and play contented.

The Nshama team draws upon a vast wealth of knowledge built up over many years of hands-on development. Our team’s vision is grounded in a real-life understanding of the needs of Dubai homeowners.

Fred Durie

Chief Executive Officer

Fred Durie is Chief Executive Officer of Nshama, a newly launched Dubai-based private developer of integrated lifestyle communities, established in September 2014.

In his role, Durie oversees the successful delivery of elegantly master-planned, smart, interconnected, networked, tech-driven and sustainable neighbourhoods, including Town Square Dubai, Nshama’s flagship development.

Fred Durie has been associated with several mega-developments in the region, including multibillion dollar projects such as Downtown Dubai and Arabian Ranches, among others, in Dubai, as well as prestigious projects internationally in Egypt, Saudi Arabia, Morocco, Jordan, Lebanon, Turkey and Pakistan, among others. He has been closely associated with the design, development and handover of thousands of residences in iconic projects as well as premium commercial property.

Abdulrahman Juma Al Falasi

Chief Operating Officer

Abdulrahman Juma Al Falasi, Chief Operating Officer at Nshama, has over a decade of international experience in the operational aspects of businesses across multiple geographies and sectors, and is also mandated with the strategic management of all operations of the company.

Earlier, Head of Operations at Nshama, he assumed charge as COO in June 2016. He is responsible for planning, directing and managing overall performance, building relationships with key stakeholders, forecasting business requirements and growth potential, overseeing design, government relations, infrastructure development and contracts, and accountable for all matters relating to acquiring new land and sourcing innovative technology.

A UAE National, he has proven expertise in strategic planning and corporate development leading to profit improvement and improved operational efficiency. He has proved his skills as an organisational change agent committed to best practices, process improvement and introduction of advanced technologies to streamline operations.

Previously he was Director – Operations at RSH Middle East, the leading pan-Asian marketer, distributor and retailer of top international brand names in sports, golf, active lifestyle and fashion products, with operations in 11 countries. He earlier served the same company as General Manager of Operations & Distribution Centre Manager at RSH Singapore and Malaysia.

Abdulrahman holds a Bachelor’s degree in Government, majoring in Political Science, from Eastern Washington University.

Vivek Gupta

Chief Financial Officer (CFO)

As CFO, Vivek Gupta handles Nshama’s finances, treasury, commercial operations and management reporting functions.

A key member of the Nshama team, Mr. Gupta brings over 20 years of valuable insight and experience in industry verticals to the company. He has worked in finance across numerous sectors in MENA and South Asia, most notably as Chief Financial Officer for StarLink, a leading IT firm in Dubai, and Financial Controller (Middle East and Africa) at Black & Decker, the home improvement multinational. His resume also includes senior financial management positions at several real estate development companies in Dubai.

A chartered accountant from the Institute of Chartered Accountants of India, Mr. Gupta holds a Bachelor’s degree in Accounting and Business Statistics from the University of Rajasthan in Jaipur.