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The Nshama Story

Nshama is a Dubai-based developer of integrated lifestyle communities offering exceptional value to aspiring homeowners since 2014.

In four short years, the company has established itself at the forefront of residential property development in the UAE, through the runaway success of its flagship project Town Square Dubai.

Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.

Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points – from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid investment for the family.

A proud past, an exciting future

Nshama has proven its ability to deliver high-quality, community-led, mixed-use developments, opening up amazing new possibilities for Dubai residents. Our ambition moving forward is stronger than ever. We continue to dream big as the company grows, driven to explore new ways of raising the bar for quality and value in integrated living. It’s been an incredible journey to date and we’re immensely proud of our achievements. We’re even prouder of what’s just over the horizon.

Local expertise

At Nshama, we understand the people who live in our homes. That’s because we’re part of the same larger community. Nshama is a Dubai-based team with first-hand personal experience living and working in the area. Every one of our residences has been designed and built by people who live and work in Dubai, too. No one understands the needs and challenges of homeowners in Dubai better than we do.

World-class achievement

We also remain proudly global in outlook, incorporating innovative ideas from around the world in our projects. Nshama’s team includes industry veterans from world-renowned development firms with years of international achievement to their name.

Meet the Team

There’s no substitute for experience when it comes to building thriving communities where people can live, work and play contented.

The Nshama team draws upon a vast wealth of knowledge built up over many years of hands-on development. Our team’s vision is grounded in a real-life understanding of the needs of Dubai homeowners.

Fred Durie

Chief Executive Officer

Fred Durie is Chief Executive Officer of Nshama, a newly launched Dubai-based private developer of integrated lifestyle communities, established in September 2014.

In his role, Durie oversees the successful delivery of elegantly master-planned, smart, interconnected, networked, tech-driven and sustainable neighbourhoods, including Town Square Dubai, Nshama’s flagship development.

Fred Durie has been associated with several mega-developments in the region, including multibillion dollar projects such as Downtown Dubai and Arabian Ranches, among others, in Dubai, as well as prestigious projects internationally in Egypt, Saudi Arabia, Morocco, Jordan, Lebanon, Turkey and Pakistan, among others. He has been closely associated with the design, development and handover of thousands of residences in iconic projects as well as premium commercial property.

Abdulrahman Juma Al Falasi

Chief Operating Officer

Abdulrahman Juma Al Falasi, Chief Operating Officer at Nshama, has over a decade of international experience in the operational aspects of businesses across multiple geographies and sectors, and is also mandated with the strategic management of all operations of the company.

Earlier, Head of Operations at Nshama, he assumed charge as COO in June 2016. He is responsible for planning, directing and managing overall performance, building relationships with key stakeholders, forecasting business requirements and growth potential, overseeing design, government relations, infrastructure development and contracts, and accountable for all matters relating to acquiring new land and sourcing innovative technology.

A UAE National, he has proven expertise in strategic planning and corporate development leading to profit improvement and improved operational efficiency. He has proved his skills as an organisational change agent committed to best practices, process improvement and introduction of advanced technologies to streamline operations.

Previously he was Director – Operations at RSH Middle East, the leading pan-Asian marketer, distributor and retailer of top international brand names in sports, golf, active lifestyle and fashion products, with operations in 11 countries. He earlier served the same company as General Manager of Operations & Distribution Centre Manager at RSH Singapore and Malaysia.

Abdulrahman holds a Bachelor’s degree in Government, majoring in Political Science, from Eastern Washington University.

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Homeowner Support

Always available and here to serve you

Our job doesn’t end once we hand you your keys.

As part of our commitment to valued homeowners, Nshama’s customer care agents are accessible seven days a week. Whatever your need or concern, help is always just a phone call away at +9714 607 8990 or 800-NSHAMA (674262).

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Mission

To develop destinations that provide inspiring lifestyles while generating value for customers.

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